Hubungan antara perceived risk dan purchase decision (Studi pada konsumen online shopping)

Valentino, Alex (2016) Hubungan antara perceived risk dan purchase decision (Studi pada konsumen online shopping). Skripsi thesis, Universitas Tarumanagara.


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Online shopping is a recent phenomenon is a trend for the future of shopping method. The high enthusiasted consumer trought online shopping method is unseparable from the perceived risk that consumer will faced. The unic characteristic prosess when shopping via online like impersonal and without physically connect making online shopping have a different perceived risk compared to traditional shopping method. Consumers’s perceived risk has been considered as a fundamental concern of purchase decision process. This research aims to know the relationship between the perceived risk and the purchase decision on online shop consumer. The total participants in this research are 385 people. This research were using accidental sampling and snowball sampling. The results of this research show that there are negative and significant relationship (r =-0,517 **, p = 0000 < 0.05) between perceived risk with purchase decisions on online shop consumers. This research also found that all dimensions of perceived risk has a negative and significant relationships with the purchase decision. As the result of data concluded that the increasing of perceived risk by consumers when shopping online will result in lowering the purchasing decision of the consumers to shop online

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Perceived risk, Purchase decision, and Online Shop
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Psikologi
Divisions: Fakultas Psikologi > Psikologi
Depositing User: Admin Fakultas Psikologi
Date Deposited: 06 Feb 2019 08:39
Last Modified: 06 Feb 2019 08:39

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