Perbedaan kepuasan konsumen dalam menghuni apartemen ditinjau dari gaya hidupnya

Suryana, Yulia (2003) Perbedaan kepuasan konsumen dalam menghuni apartemen ditinjau dari gaya hidupnya. Skripsi thesis, Universitas Tarumanagara.

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Abstract

Consumer satisfaction is a person's feelings of pleasure or disappointment resulting from comparing a product's perceived performance (or outcome) in relation to the person's expectations. Consumer satisfaction is influence by several factors. One of them is lifestyle. The lifestyles that used are affluent, achiever, anxious, Ioner, socialite, pusher, pleasure seeker, and attention seeker. The objective of this research is to know the presence of the diference ofconsumer satisfaction based on Iifestyles. From 162 tenant apartment X in Jakarta can be analized by one way analysis of variance and also assistance by SPSS 10.00 version program. The measure instrument are consumer satisfaction questionnaire and lifestyle questionnaire. The result from this research shows F-ratio = 3,142 with probability 0,002 to significantly 0,05. lt means there are some differences of consumer satisfaction among affluent, achiever,danxious, Ioner, socialite, pusher, pleasure seeker, and attention seeker Iifestyles.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir > Fakultas Psikologi
Divisions: Fakultas Psikologi > Psikologi
Depositing User: Admin Fakultas Psikologi
Date Deposited: 12 Feb 2019 05:52
Last Modified: 12 Feb 2019 05:52
URI: http://repository.untar.ac.id/id/eprint/10725

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