Intensi membeli produk kosmetik pemutih pada remaja putri ditinjau dari diskrepansi diri dan konformitas

Ikawati, Ana Ayu (2008) Intensi membeli produk kosmetik pemutih pada remaja putri ditinjau dari diskrepansi diri dan konformitas. Skripsi thesis, Universitas Tarumanagara.

[img]
Preview
Text
ABSTRACT.pdf

Download (5kB) | Preview

Abstract

The purpose of this study was to examine the effect of self discrepancy and conformity on purchasing intention of whitening cosmetic products. Self discrepancy and willing to get confession and acceptance from peer group (conformity) is believed can increase purchasing intention of whitening cosmetic product. This study was held using the nonexperimental quantitative method, and analyzed using the multiple regression in the SPSS 12.0 program. The number of participant in this study are 100 adolescent girls who use whitening cosmetic products, with ages 18 to 21 years old. The result of this study show that there is no effect of self discrepancy and conformity on purchase intention of whitening cosmetic products.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir > Fakultas Psikologi
Divisions: Fakultas Psikologi > Psikologi
Depositing User: Admin Fakultas Psikologi
Date Deposited: 14 Feb 2019 08:37
Last Modified: 14 Feb 2019 08:37
URI: http://repository.untar.ac.id/id/eprint/10926

Actions (login required)

View Item View Item