Intensi Membeli Produk Kecantikan Ditinjau Dari Persepsi Terhadap Efektivitas Media Iklan (Studi Eksperimen pada Mahasiswa Fakultas Psikologi)

Halim, Yessi (2009) Intensi Membeli Produk Kecantikan Ditinjau Dari Persepsi Terhadap Efektivitas Media Iklan (Studi Eksperimen pada Mahasiswa Fakultas Psikologi). Masters thesis, Universitas Tarumanagara.

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Abstract

This experimental research is aimed to know which one of advertisement is more effective to influence the intensity to buy cosmetic product (acne gel) between electronic and print media. The 80 media subjects are female students in Faculty of Psychology Tarumanagara. The methods that used in the data processing are regression analysis and t-test independent sample with SPSS 15.0 program. This research the result of showed that electronic advertisement is more effective compare to print media in influencing the intention to buy cosmetic product (R² electronic media=0,618 > R² print media=0,462).

Item Type: Thesis (Masters)
Uncontrolled Keywords: Intension to buy, electronic advertisement, print media
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Psikologi
Divisions: Fakultas Psikologi > Psikologi
Depositing User: PSI PSIKOLOGI ADMIN
Date Deposited: 19 Feb 2019 04:15
Last Modified: 19 Feb 2019 04:15
URI: http://repository.untar.ac.id/id/eprint/11096

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