Regina, Lani (2012) Asosiasi rute pemikiran persuasi elaboration likelihood model dengan keterlibatan konsumen pada iklan produk kecantikan “Ponds White Beauty” melalui media televise. Skripsi thesis, Universitas Tarumanagara.
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Abstract
The purpose of this study was to determine whether the association between the route of elaboration likelihood model of persuasion with consumer involvement of advertising beauty products ‘Ponds White Beauty’ could be determined. This study included 250 mid-adolescent girls in Tangerang using accidental sampling technique. The results showed that the predominant route of thought held by adolescent woman in Tangerang was the peripheral route. Based on the involvement the most dominant in participants with high involvement, were 141 participants. The main data analysis employed Chi-Square and obtain the result is, x2 (df) = 0.786, p > 0.05. This means there was no association between the elaboration likelihood model and the involvement. Both routes of persuasion, peripheral and central levels were equally produced participants with high involvement.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir > Fakultas Psikologi |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | Admin Fakultas Psikologi |
| Date Deposited: | 28 Feb 2019 07:48 |
| Last Modified: | 28 Feb 2019 07:48 |
| URI: | http://repository.untar.ac.id/id/eprint/11338 |
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