Profil Kelompok Acuan Remaja Pengguna Telepon Seluler Merek X

Hardjadinata, Surya Gunadi (2013) Profil Kelompok Acuan Remaja Pengguna Telepon Seluler Merek X. Skripsi thesis, Universitas Tarumanagara.


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"This study aims to see the profile of the reference group which most affect cellular phone users brand x in adolescents. Reference group consisting of: parents, siblings, friends, and celebrities. The research was conducted in the city of Jakarta, participants involved in the study were 242 boys and girls aged 18-24 years who use mobile phones brand x. The technique is used in sampling with purposive sampling (non-probability). These results indicate that, the reference group of parents have the major influence on brand users x is equal to 159 subjects (65.7%), the reference group artist / actor ranks second in the amount of 68 subjects (28.1%), friend reference group ranks third in the amount of 10 subjects (4.1%), and a reference group of relatives was fourth or last in the amount of 5 subjects (2.1%). "

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir > Fakultas Psikologi
Divisions: Fakultas Psikologi > Psikologi
Depositing User: Admin Fakultas Psikologi
Date Deposited: 28 Feb 2019 10:59
Last Modified: 28 Feb 2019 10:59

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