Noventy, Ryzkasanda (2012) Hubungan Antara Konformitas dengan Perilaku Pembelian Pakaian Secara Konsumtif Pada Remaja Akhir Wanita. Skripsi thesis, Universitas Tarumanagara.
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Abstract
Adolescence has always been a crisis stage in the search of identity in the phase of human life. On one hand, the confidence level of a teenager on their appearance is very low. Adolescents are vulnarable to peer influences that shape their behavior to become conform to the peers. This is due to the desire of youth to be accepted and recognized in the group. On the other hand, consumption patterns of teenagers who tend to be easily persuaded to go along with friend, unrealistic and, extravagant, oftenly used as a potential target market, can’t be separated with fashion. In general, their spending is dominated by spending on clothes, impressed their friend and relatives. In short, conformity has been made of consumer behaviour, in particular young women in the purchase of clothing. Using quantitative methods, this research intended to find the relationship between conformity and the purchase clothing in consumer behaviour in late adolescent women, involving 412 young women who live in Jakarta. By using the Pearson correlation test method, values obtained r(412) = 0.333 with p = 0.000 < 0.01, the result demonstrate that there is a positif and significant correlation between conformity and young women consumer behaviour.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Young Women, Consumptive, |
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Psikologi |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | Admin Fakultas Psikologi |
| Date Deposited: | 05 Mar 2019 02:11 |
| Last Modified: | 05 Mar 2019 02:11 |
| URI: | http://repository.untar.ac.id/id/eprint/11434 |
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