Hubungan Antara Self Esteem Dengan Conspicuous Consumption

Delisia, Dixie (2014) Hubungan Antara Self Esteem Dengan Conspicuous Consumption. Skripsi thesis, Universitas Tarumanagara.


Download (204kB) | Preview


Self-esteem is the extent to which a person appreciate, evaluate, accept or love him/herself. Conspicuous consumption is the unnecessary consumption of expensive products or services to signal wealth. The purpose of this research is to examine the correlation between self-esteem and conspicuous consumption by early adulthood. This research uses quantitative research method with Pearson correlation. This study uses 88 participants of early adulthood with charatercteristic (a) age between 20 – 40 years old, and (b) earn more than 25 million idr each month. The selection of the sample using convenience sampling. Instrument of self-esteem in this research taken from Research and Measurement Division, Faculty of Psychology, Tarumanagara University, while instrument of conspicuous consumption was adapted from related previous research with title “Conspicuous Consumption Patterns of Turkish Youth : Case of Cellular Phones”. Results of the analysis which is done by using correlation examination are r = -.459 and p = .000 < .01 which means the higher one’s self-esteem, the lower their conspicuous consumption behavior. Person who have higher appreciation, evaluation, and acceptance of him/herself have a lower tendency to buy an expensive item as a symbol of wealth and prestige enhancement.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir > Fakultas Psikologi
Divisions: Fakultas Psikologi > Psikologi
Date Deposited: 08 Mar 2019 04:22
Last Modified: 08 Mar 2019 04:22

Actions (login required)

View Item View Item