Laily Febrina, Dessy (2016) Hubungan konformitas dan self-image dengan perilaku konsumtif konsumen di kedai kopi lokal. Skripsi thesis, Universitas Tarumanagara.
|
Text
9.pdf Download (88kB) | Preview |
Abstract
The purpose of this study was to determine the relationship between conformity and self-image toward consumptive behavior in local coffee shop. This study applied in 222 people using purposive and snowball technique sampling. The results showed that there was a positive correlation between conformity and consumptive behavior. (r = 0.270, p = 0.000). This shows that the higher conformity, the consumptive behavior will also increase. Another results showed that there was a positive correlation between self-image and consumptive behavior. This shows that the higher self-image, the consumptive behavior will also increase (r = 0.348, p = 0.000) and there was a positive correlation between self-image and conformity. his shows that the higher self-image, the consumptive behavior will also increase (r = 0.422, p = 0.000)
Item Type: | Thesis (Skripsi) |
---|---|
Uncontrolled Keywords: | Conformity, Self-Image, Consumptive Behavior |
Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Psikologi |
Divisions: | Fakultas Psikologi > Psikologi |
Depositing User: | Admin Fakultas Psikologi |
Date Deposited: | 12 Mar 2019 04:15 |
Last Modified: | 12 Mar 2019 04:15 |
URI: | http://repository.untar.ac.id/id/eprint/11683 |
Actions (login required)
View Item |