Marcellina, Marcellina (2017) Peran pemantauan diri terhadap perilaku pembelian impulsif pada dewasa muda. Skripsi thesis, Universitas Tarumanagara.
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Abstract
Shopping activity is activity which has become routine in daily life. Many individual that do shopping activity which is do activity that already plan or out of the plan (impulsive buying). Because of that, will be better if individual has good Self-monitoring in themself. This research is kuantitative research and the aim is to know the role of self-monitoring towards impulsive buying behavior. This research involved 200 respondents, consisting of 75 males and 125 females, using random sampling technique. Respondents also have a criteria such, males and females in young adulthood who has age between 20 until 40 years old in Jakarta. Data analysis technique for test the variable and test the hyphothesis use Structural Equation Model (SEM) with using Partial Least Square (PLS) method, through software smart PLS 2.0. The result of this research is Self-monitoring doesn’t have role towards impulsive buying behavior with t-score is 0,504 < 1,96.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir > Fakultas Psikologi |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | Admin Fakultas Psikologi |
| Date Deposited: | 12 Mar 2019 06:48 |
| Last Modified: | 12 Mar 2019 06:48 |
| URI: | http://repository.untar.ac.id/id/eprint/11718 |
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