Hubungan antara Body Image dengan Perilaku Konsumtif Produk Fashion pada Dewasa Muda

AGNES, FEREN (2020) Hubungan antara Body Image dengan Perilaku Konsumtif Produk Fashion pada Dewasa Muda. Skripsi thesis, Universitas Tarumanagara.

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Abstract

Body Image is closely related to appearance so to achieve the desired appearance young adulthood often using their money to buy fashion products. The purpose of this study was to investigate the relationship between body image with consumptive behavior of fashion products on young adulthood. This study is quantitative research with correlational research methods with the number of participants as many as 387 people. In order to collect data, this study were used Multidimensional Body-Self Relations Questionnaire—Appearance Scales (MBSRQ-AS) developed by Cash with 43 items and measuring instruments of consumptive behavior developed by Fransisca and Suyasa with total 82 items. The technique that were used in order to collect data is purposive sampling. Data analysis technique that were used is bivariate spearman correlation. The results show that, the body image has a positive and significant relationship with consumptive behavior (r = 0.237 and Sig (p) = 0.000, p<0.05). The correlation direction is positive, which show that the higher the body image than the higher the consumptive behavior of fashion products in young adulthood.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: body image, perilaku konsumtif produk fashion, dewasa muda.
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Psikologi
Divisions: Fakultas Psikologi > Psikologi
Depositing User: Admin Fakultas Psikologi
Date Deposited: 16 Jan 2020 02:40
Last Modified: 16 Jan 2020 02:40
URI: http://repository.untar.ac.id/id/eprint/12541

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