Santoni, Santoni (2019) Analisa faktor-faktor yang mempengaruhi kepuasan dealer terhadap loyalitas para dealer PT. Dwi Putera Jaya. Masters thesis, Univesitas Tarumanagara.
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ABSTRAK TESIS MM Santoni.pdf Download (51kB) |
Abstract
The purpose study is to find out 1) whether there is an effect of product quality on loyalty 2) whether there is an effect of price on loyalty 3) whether there is a cashback effect on loyalty 4) is there an effect of °name payment bonus on loyalty. The population in this study were dealers of PT. Dwi Putera Jaya. The sample used in this study was 40 respondents. The sampling technique used was nonprobability sample with purposive sampling method. Overall the results of this study are 1) Product quality has a significant effect on loyalty, 2) Price has a significant effect on loyalty, 3) Cashhack has a significant effect on loyalty, 4) Bonus Ontime Payment has a significant effect on loyally.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 06 Nov 2020 11:02 |
| Last Modified: | 05 Jun 2021 17:49 |
| URI: | http://repository.untar.ac.id/id/eprint/13169 |
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