Rapali, Joshua Alfian and Soelaiman, Lydiawati Pengaruh Teknologi, Organisasi, Dan Lingkungan Eksternal Terhadap Kinerja Bisnis Umkm Di Jakarta Melalui Adopsi Media Sosial Sebagai Variabel Mediasi. Pengaruh Teknologi, Organisasi, Dan Lingkungan Eksternal Terhadap Kinerja Bisnis Umkm Di Jakarta Melalui Adopsi Media Sosial Sebagai Variabel Mediasi.
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Abstract
The purpose of this study was to examine the influence of technology, organization, and the external environment on the business performance of MSMEs in Jakarta through social media adoption as a mediating variable. The sample used was a nonprobability sampling method of 50 respondents. The results of this study indicate that technology, and organizations do not have a significant influence on social media adoption, the external environment has a significant influence on social media adoption, and social media adoption has a significant influence on business performance. Whereas social media adoption is not able to significantly mediate technology, and organization on business performance, and social media adoption can significantly mediate the external environment to business performance.
| Item Type: | Article |
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| Subjects: | Penelitian > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 12 Nov 2020 10:13 |
| Last Modified: | 12 Nov 2020 10:13 |
| URI: | http://repository.untar.ac.id/id/eprint/13259 |
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