Pengaruh Personality Traits, Demographic Factor Dan Risk Taking Attitude Terhadap Investment Decision Pada Pengusaha Mikro, Kecil Dan Menengah

Makangiras, Terecia Anabell and Natsir, Khairina Pengaruh Personality Traits, Demographic Factor Dan Risk Taking Attitude Terhadap Investment Decision Pada Pengusaha Mikro, Kecil Dan Menengah. Pengaruh Personality Traits, Demographic Factor Dan Risk Taking Attitude Terhadap Investment Decision Pada Pengusaha Mikro, Kecil Dan Menengah.

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Abstract

This study examines the impact of Personality Traits, Demographics Factor, and Risk Taking Attitude to Investment Decision Toward Usaha Mikro, Kecil dan Menengah (UMKM). The sample in this study are 100 respondent selected through the purposive sampling method. Sampling techniques using questionnaires online as well as directly. Data processing is done using smart PLS software. The results of this study show that openness to experience has a significant influence on the investment decision. Conscientiousness has a significant influence on investment decision. Demographic factor has no significant influence on investment decision. Meanwhile, risk aversion has a significant influence on investment decision.

Item Type: Article
Subjects: Penelitian > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 14 Dec 2020 10:22
Last Modified: 14 Dec 2020 10:22
URI: http://repository.untar.ac.id/id/eprint/13357

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