Faktor-Faktor Yang Memengaruhi Kinerja Usaha Mikro Kecil Dan Menengah Bidang Fashion

Apriani, Jesica Faktor-Faktor Yang Memengaruhi Kinerja Usaha Mikro Kecil Dan Menengah Bidang Fashion. Faktor-Faktor Yang Memengaruhi Kinerja Usaha Mikro Kecil Dan Menengah Bidang Fashion.

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Abstract

The purpose of this research is to determine the effect of entrepreneurial skills, market orientation, networking and entrepreneurial competence as mediating variables that affect the business performance of micro, small and medium-sized entreprises (SMEs) in the fashion sector at Tanah Abang Market. The samples used in this research were 100 respondents of micro, small and medium-sized entreprises owners at Tanah Abang Market by purposive sampling technique. This research used data analysis with the Partial Least Square (PLS) approach in the form of the Smart-PLS application version 3.0. The results of this research indicate that entrepreneurial skills, market orientation, and networks have a significant effect on performance which are mediated by entrepreneurial competencies and entrepreneurial competencies have a positive effect on performance.

Item Type: Article
Subjects: Penelitian > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 15 Dec 2020 01:31
Last Modified: 15 Dec 2020 01:31
URI: http://repository.untar.ac.id/id/eprint/13371

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