Management Implementation of Batik SME Strategy in JAMBI

Nawawi, M. Tony and Wiryawan, Zahrida Zainal and Rodhiah, Rodhiah Management Implementation of Batik SME Strategy in JAMBI. Management Implementation of Batik SME Strategy in JAMBI.

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Abstract

This study aims to determine the competitive advantage of SMEs, which are associated with the management process strategy of internal and external sides of SMEs.Conducted on Jambi batik area SMEs which were selected in a sample by purposive sampling. Data collection was done by using observation, interviews and FGD on 6 SMEs selected by purposive sampling.Research analysis is carried out qualitatively, by implementing the results of SWOT analysis. Which aims to develop strategies that must be done by SMEs in making decisions to excel in competition.Identified 24 strategies that need to be done by SMEs in running the business optimally, so that they can face competition with other business subsectors and Jambi batik SMEs can continue to have competitive advantages.

Item Type: Article
Subjects: Penelitian > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 15 Dec 2020 01:35
Last Modified: 15 Dec 2020 01:35
URI: http://repository.untar.ac.id/id/eprint/13372

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