Investigation of the Small Retailers’ Performance Measurement Model

Rodhiah, Rodhiah Investigation of the Small Retailers’ Performance Measurement Model. Investigation of the Small Retailers’ Performance Measurement Model.

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Abstract

The research in the first year, supported by governmental grant, formulated a model of retail mix strategy used to build a competitive advantage. The result of the research shows a model of strategy matrix to create a competitive advantage with three strategies, differentiation advantage, specialization advantage, and focus advantage. The problem of the research was how to develop small retailers' performance measurement model. The purpose of the research in the second year was to create a model of performance measurement for retailers in traditional market located in Tangerang Regency. The research involved 4 fashion retailers as sample in the traditional retail market by using the purposive sampling methods. The data collection techniques were observation, in-depth interview, questionnaire, documentation, and Focused Group Discussion with related subjects. This research used the qualitative method. The retailers' performance measurement model includes: internal aspects, involve: Human resouce manajemen, financial, technique and operational, market and marketing, external aspects involve: Government/ Department of Industry, Maket place manajer, distributor/supplier/wholesaler, competitiors, customers,retail owner. The result of this research is expected to be able to give a contribution to retailers in achieving a better performance in retail business compared to their competitors in running the business in the long run. JEL Classification: L81; P47.

Item Type: Article
Subjects: Penelitian > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 15 Dec 2020 01:41
Last Modified: 15 Dec 2020 01:41
URI: http://repository.untar.ac.id/id/eprint/13374

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