Purchase Intention, Satisfaction, Interest, and Previous Purchase Behaviour

Keni, Keni and Aritonang, Lerbin R and Pamungkas, Ary Satria Purchase Intention, Satisfaction, Interest, and Previous Purchase Behaviour. Purchase Intention, Satisfaction, Interest, and Previous Purchase Behaviour.

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Abstract

This research was intended to develop and test the consumer intention model of batik purchase using three predictors, namely the satisfaction of batik purchase, the interest in buying batik, and previous batik purchase. The research subjects were batik consumers in Solo and Yogyakarta. An adjusted Likert scale measured variables with its reliability and validity tested. The results showed that the three predictors used were consistent with the theory and empirically tested. There are some suggestions for the next research.

Item Type: Article
Subjects: Penelitian > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 16 Dec 2020 16:46
Last Modified: 16 Dec 2020 16:46
URI: http://repository.untar.ac.id/id/eprint/13491

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