Satirisme Cerdas Iklan Djarum 76 Filter Gold Versi Caleg Cerdas(Analisis Semiotika Roland Barthes)

Noriega, Octav and Sukendro, Gregorius Genep Satirisme Cerdas Iklan Djarum 76 Filter Gold Versi Caleg Cerdas(Analisis Semiotika Roland Barthes). Satirisme Cerdas Iklan Djarum 76 Filter Gold Versi Caleg Cerdas(Analisis Semiotika Roland Barthes).

[img] Text
buktipenelitian_10601001_5A160510.pdf
Download (1MB)

Abstract

This research discusses satirism in Djarum 76 Filter Gold advertisement - Caleg Cerdas version. This research uses Roland Barthes's semiotic thinking approach. Where the meaning of the message is obtained from the first sign (denotation) in the form of audiovisual that appears and captured by our five senses and has another meaning behind the first meaning (connotation) and the second meaning (myth). Djarum 76 Filter Gold advertisement Caleg Cerdas version aired during the democratic party took place or before May 21, 2019. The element of satirism in this ad is displayed with humor where these elements as a whole can be found scene by scene in this ad. From the results of the study there were six (6) types of satirism / satire for the legislative candidates: Empty Brain, Ecek-Ecek Brain, Off-Air Brain, Wani Piro Brain, Dugem Brain and Music. After concluding, it can be concluded that there is a satirism contained in Djarum 76 Filter Gold adverstisment – Caleg Cerdas version is legitaslitve candidates are stupid, believes in mystical things and hopes somethins instant without working hard.

Item Type: Article
Subjects: Penelitian > Fakultas Ilmu Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Ilmu Komunikasi
Depositing User: Puskom untar untar
Date Deposited: 30 Dec 2020 06:04
Last Modified: 30 Dec 2020 06:04
URI: http://repository.untar.ac.id/id/eprint/13987

Actions (login required)

View Item View Item
Repository UNTAR is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.