Salim, Angellisa and Sukendro, Gregorius Genep Strategi Komunikasi Pemasaran Adroady Media dalam Memperkenalkan Car Videotron Sebagai Media Iklan Luar Ruang Baru. Strategi Komunikasi Pemasaran Adroady Media dalam Memperkenalkan Car Videotron Sebagai Media Iklan Luar Ruang Baru.
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Abstract
This study discusses Adroady Media's marketing communication strategy in introducing Car Videotron as a new outdoor advertising media. The purpose of this research is to find out how the marketing communication strategy used by Adroady Media companies in promoting new outdoor advertising media is Car Videotron to be known by consumers and potential customers. This type of research used by researchers is to use descriptive qualitative methods. Data collection techniques are done through observation, in-depth interviews and through literature and internet studies. Researchers use several theories to support this research, namely advertising, marketing communication strategies, outdoor media, new media. The results of this study indicate that the marketing communication strategy adopted by Adroady Media is to use 3 types of communication media, namely personal selling, direct marketing, and events or experiences. From these three media, it can be concluded that personal selling is the most effective media used in Car Videotron marketing. With personal selling, the company Adroady Media can establish good relationships with consumers and potential customers and build good relationships.
| Item Type: | Article |
|---|---|
| Subjects: | Penelitian > Fakultas Ilmu Komunikasi |
| Divisions: | Fakultas Ilmu Komunikasi > Ilmu Komunikasi |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 30 Dec 2020 06:10 |
| Last Modified: | 30 Dec 2020 06:10 |
| URI: | http://repository.untar.ac.id/id/eprint/13989 |
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