Representasi Nilai-Nilai Kepahlawanan Iklan Gojek (Studi Semiotika Iklan Gojek Versi Kamu-Gozali)

Marcella, Deka and Winduwati, Septia Representasi Nilai-Nilai Kepahlawanan Iklan Gojek (Studi Semiotika Iklan Gojek Versi Kamu-Gozali). Representasi Nilai-Nilai Kepahlawanan Iklan Gojek (Studi Semiotika Iklan Gojek Versi Kamu-Gozali).

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Abstract

Along with developments, technology has also developed so that it can help carrying out various human activities especially those living in urban areas. Gojek is one of the provides services for ordering the first online motorcycle taxi in Indonesia. The ads presented by Gojek are also unique and have their own charm. Research purposes of this Gojek Versi Kamu – Gozali ads to find out the heroism values contained therein by using mass communication theory, advertising theory, representation theory, heroism theory and Charles Sander Peirce's semiotics theory. The research method used is a qualitative approach with a descriptive type along with using Charles Sander Peirce's semiotics as an analysis technique. In this research, authors find a heroism values in Gojek Versi Kamu – Gozali ads are a sense of sacrifice, exemplary, equality shown by Gojek partners with their relationship to daily life.

Item Type: Article
Subjects: Penelitian > Fakultas Ilmu Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Ilmu Komunikasi
Depositing User: Puskom untar untar
Date Deposited: 04 Jan 2021 14:30
Last Modified: 04 Jan 2021 14:30
URI: http://repository.untar.ac.id/id/eprint/14240

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