Ferdy, Rizky and Sari, Wulan Purnama Pengaruh Iklan Billboard Gojek Versi #UninstallKhawatir Terhadap Brand Awareness. Pengaruh Iklan Billboard Gojek Versi #UninstallKhawatir Terhadap Brand Awareness.
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Abstract
Digital era already begun now it is the time of internet make everything so practical and lead many improvements for many fields, as one of it is business, business industry is developing so fast using digital media making new start-up businesses that need promotion to reach the society, this research purpose is to find Gojek #UninstallKhawatir billboard print-ads effect to Gojek’s brand awareness measured using AIDA: Attention, Interest, Desire, and Action. The research method is quantitative method using surveying. The technical field-research is using non-probability technique with the style of purposive sampling, the respondent was 30 people for pre-test and 50 people for post-test. Data technique collected by questionnaire and books study. The tests included are validity test, reliability test, normality test. Data analysis is using determination coefficient determination, simple regression analysis, T-test, F-test. The correlation coefficient result is 0,826 which shows strong link between variables, and determination coefficient’s result is 68% of brand awareness: AIDA affected by Gojek’s billboard print-ads. The conclusion of this research is “Reminder” that is in advertising purpose theory is the one that influences the “interest” level of brand awareness measured by AIDA.
| Item Type: | Article |
|---|---|
| Subjects: | Penelitian > Fakultas Ilmu Komunikasi |
| Divisions: | Fakultas Ilmu Komunikasi > Ilmu Komunikasi |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 04 Jan 2021 14:55 |
| Last Modified: | 04 Jan 2021 14:55 |
| URI: | http://repository.untar.ac.id/id/eprint/14252 |
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