Faktor-faktor yang mempengaruhi konsumen memilih apartemen (studi kasus: apartemen Equine, apartemen skyhive dan apartemen LRT city di Jakarta Timur

Suryanto, Suryanto (2019) Faktor-faktor yang mempengaruhi konsumen memilih apartemen (studi kasus: apartemen Equine, apartemen skyhive dan apartemen LRT city di Jakarta Timur. Masters thesis, Universitas Tarumanagara.

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Abstract

Today's world is more urban than rural. DKI Jakarta, the largest city in Indonesia, has a population of 10 million, and the largest population is in East Jakarta. Population growth indirectly triggers housing needs. One solution for urban housing needs is the development apartment. Colliers International (2019), reported the number of apartment units developed in DKI Jakarta in 2018 was 201,817 units, and would add more than 20,150 units in 2019. 14% of the location is in East Jakarta. 1,982 apartment units marketed in the year 2019 (year to date) but only 360 units (18,2%) are absorbed (Salanto, 2019). The global economic currently slowing down but there are other factors that cause the low absorption of apartment units. It is necessary to know what factors affect the consumer in choosing an apartment, so that the model of apartment development is appropriate to the desired market. This research uses quantitative research methods with a descriptive survey research method. Questionnaire surveys used electronic surveys over the Internet. The findings of the 52 respondents who entered, in general there are 5 factors that affect consumers in choosing an apartment that is (1) Facilities of security apartment (Acces card), (2) certainty/timeliness of the handover unit apartment, (3) track record developer Apartment, (4) Adequate parking facilities and (5) Facilities Swimming Pool & Gym. Finding shows that the location factor is not the most influential factor for potential customers in choosing an apartment.

Item Type: Thesis (Masters)
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Fakultas Teknik > Teknik Perencanaan Wilayah dan Kota
Depositing User: Puskom untar untar
Date Deposited: 11 Feb 2021 03:57
Last Modified: 11 May 2021 04:54
URI: http://repository.untar.ac.id/id/eprint/14633

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