PACKAGING AND PRODUCT QUALITY ISSUES IN ORGANIC RICE DISTRIBUTION IN INDONESIA

Tunjungsari, Hetty Karunia and Ie, Mei and Widya Utama, Didi (2016) PACKAGING AND PRODUCT QUALITY ISSUES IN ORGANIC RICE DISTRIBUTION IN INDONESIA. In: nternational Conference on Economics, Business and Social Sciences (ICEBUSS 2016), Dec 7-6 2016, Malang.

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Official URL: http://icebuss.org

Abstract

Recently, there is a growing number of organic products consumption in Indonesia. Organic products come in various types, ranging from agriculture products (such as rice, grains, oils, fruits and vegetables), food and drink (such as fresh organic meal served in restaurants, packaged organic snacks and fruit juices), cosmetics (organic shampoo and body soap, organic body butter, organic make up collections) and even fashions (organic clothes, organic fabrics). Organic rice is one of the most popular product produced by our local farmers and distributed widely in Indonesia and overseas. Our research was conducted to identify common problems faced by Indonesian organic rice farmers and marketers in satisfying their consumers’ need. Study 1 was done by administering focus group discussions followed by organic rice farmers and organic rice consumers. From Study 1 we found several key important issues related to organic rice distribution, such as reason for organic rice purchase, expected quality standard from farmers’ v.s. consumers’ point of view, packaging design and methods, organic labeling and certification, distribution channel networks, and product characteristics’ limitations (easy to damage for its chemical and pesticide free requirement). Study 2 was aimed to elaborate packaging and storage methods for optimal quality of organic rice in experimental design. This study revealed that best packaging and storage method will lengthen the storage time and keeping the rice in its best quality for end consumers (lack of damage). Through this research findings, we corroborate previous studies on consumers’ perception of quality, specifically in the case of organic rice distribution in Indonesia. Our findings in the packaging and storageexperimentation also proven that vacuum packaging method is one of the best solutions to maintain the organic rice quality for longer time. The practical implications of this study is that our research results provide a better insight in organic rice consumers’ demography and perception of quality matching their needs.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 978-979-3490-68-7
Uncontrolled Keywords: organic rice, quality, packaging, distribution
Subjects: Karya Ilmiah Dosen > Fakultas Ekonomi
Karya Ilmiah Dosen > Fakultas Teknik
Divisions: Fakultas Ekonomi > Manajemen
Fakultas Teknik > Teknik Industri
Fakultas Teknik > Teknik Mesin
Depositing User: admin FT UNTAR
Date Deposited: 16 Jul 2017 10:03
Last Modified: 16 Jul 2017 10:16
URI: http://repository.untar.ac.id/id/eprint/1466

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