Octarini, Octarini (2019) Pendapat pemilik usaha-usaha kuliner di Jakarta terhadap peran go-food dalam pengembangan usahanya. Masters thesis, Universitas Tarumanagara.
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Abstract
The rapid change of technology has a massive impact in all kinds of culinary business in Jakarta. This research will describe opinions from culinary businesses in Jakarta regarding the existence of Go-Food as a tool to develop their business. What role does Go-Food play as a tool for their business strategy, the changes they experience after they cooperate the business with Go-Food, and what are their opinions about the best strategy for their cooperation to achieve maximum benefits for every party. This research is using a qualitative descriptive method. The results of this research show that Go-Food does not bring many influences for well established businesses that had been around for many years, on the contrary in new businesses Go-Food bring a massive impact. Some changes are positive, and some are negative. The positive sides are growth of profit and turnover, customer satisfaction after ordering food with Go-Food application, expanding product delivery range, brand awareness and brand exposure. The negative side is the increases of food's price appeared in Go-Food application compared with the usual price at the restaurant. At the end of this research every party agree that Go-Food has given a good service for its customers and all culinary businesses whom Go-Food has collaborated with.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 09 Mar 2021 07:17 |
| Last Modified: | 05 Jun 2021 18:19 |
| URI: | http://repository.untar.ac.id/id/eprint/14799 |
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