When a Javanese "Ojo Dumeh" Value was Applied in a Business: A Case Study of a Jamu Company

Tiatri, Sri and Jap, Tji Beng and Kurniawati, Meike and Hastuti, Rahmah When a Javanese "Ojo Dumeh" Value was Applied in a Business: A Case Study of a Jamu Company. In: 3rd Asian Psychological Association Conference, 4-7 July 2010, Darwin, Australia. (Unpublished)


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"Ojo dumeh" is a value in Javanese culture, means "do not arrogant". This qualitative research, which is a part of larger scale study, aimed to understand the application of "ojo dumeh" value in a business company. Data was gathered by interviews and observations, and analyzed by axial and interpretive coding. Result shows that the application of "ojo dumeh" value led to the unique practices i business, specifically in maintaining harmonious relationship among people involved in the business. The nature of the business, which is a traditional jamu, enables the company expands for more than 90 years with this value. This research provides rich explanations of human behavior according to Javanese culture and met the Markus and Kitayama's (2003) suggestions to refine the explanations of divergent cultures in non-Western settings.

Item Type: Conference or Workshop Item (Paper)
Subjects: Karya Ilmiah Dosen > Fakultas Psikologi
Divisions: Fakultas Psikologi > Psikologi
Date Deposited: 22 Aug 2017 04:57
Last Modified: 22 Aug 2017 04:57
URI: http://repository.untar.ac.id/id/eprint/1630

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