Chinese and Javanese Cultures in the Creation of Jamu: A Case Study of Jamu Jago, a Jamu Company

Tiatri, Sri and Jap, Tji Beng and Kurniawati, Meike and Hastuti, Rahmah Chinese and Javanese Cultures in the Creation of Jamu: A Case Study of Jamu Jago, a Jamu Company. In: XXth Congress of the International Association for Cross-Cultural Psychological (IACCP), 7-10 July 2010, Melbourne, Australia. (Unpublished)

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Abstract

Jamu is a unique traditional Indonesian medicine used for its curative and preventive properties, made from herbs and organic ingredients. Currently, jamu is processed, packed and marketed in Indonesia and some international markets. It is a widespread belief that jamu is heavily influenced by traditional Chinese Medicine, apparently because a large number of the jamu industries were owned by Chinese Indonesians. However, our findings depict that in fact, jamu were originally created and used by the Javanese. This study seeks to understand the process which instigates the jamu industry where Chinese and Javanese cultures acculturated. A large jamu company called Jamu Jago, was chosen as the main subject because of its wide market and openness to share its experience. This research employed a qualitative approach. The research data were collected by interviews, observation, and analysis of documents at four research sites, and analyzed by ANT (Actor Network Theory, Latour et al., 1986, 2005). The ANT identified dominant actors that have influenced the birth of jamu industry, which are the nature, the people and local culture, and spiritual (agent). Bandura (1977) transactional model also provided explanation for the process of the creation of the jamu industry. The findings show that within the process of acculturation, the harmonious relationship between these three actors were crucial in the process of the creation of the jamu industry.

Item Type: Conference or Workshop Item (Paper)
Subjects: Karya Ilmiah Dosen > Fakultas Psikologi
Divisions: Fakultas Psikologi > Psikologi
Depositing User: PSI PSIKOLOGI ADMIN
Date Deposited: 22 Aug 2017 04:56
Last Modified: 22 Aug 2017 04:56
URI: http://repository.untar.ac.id/id/eprint/1632

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