Perancangan kampanye sosial tentang pentingnya menjaga kesehatan mata anak sejak dini di Jakarta (no. skripsi : 2078)

Jocelind, Olen Tan (2015) Perancangan kampanye sosial tentang pentingnya menjaga kesehatan mata anak sejak dini di Jakarta (no. skripsi : 2078). Skripsi thesis, Universitas Tarumanagara.

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Abstract

Nowadays, the number of childern with myopia, also known as nearsightedness is rising around the world, especially in Southeast Asia. Myopia can be caused by heredity, poor diet, environment, and lifestyle. There are many parents who are less assertive and less conscious about the importance of their childer's eye health in the present and in the future. This led to many small childern wearing glasses. Therefore, it takes a social campaign in order to arouse the parents of age 27-35 years old to maintain the healrh of their childern's eyes in Jakarta. To achieve its objectives, the campaign should be able to convey the key messages to the selective target audience. To help convey these messages, it needs the right creative strategy whis is by using emotional selling proposition. As a result, the campaign wa made, raising more on the emotional side and hopefully it will make the target audience feel more concerned about the impacts their childern will face in the futur including the difficulty even failure in achieving their goals and dreams due to suffering form myopia.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Seni Rupa dan Desain
Divisions: Fakultas Seni Rupa dan Desain > Desain Komunikasi Visual
Depositing User: TDI Family perpus
Date Deposited: 21 Apr 2021 14:25
Last Modified: 07 Jun 2021 16:45
URI: http://repository.untar.ac.id/id/eprint/16980

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