THE EFFECT OF TYPE OF TRAFFIC SAFETY CAMPAIGN MATERIAL TO ATTITUDE CHANGE OF MOTORCYCLISTS AMONG UNDERGRADUATE UNIVERSITY STUDENTS IN INDONESIA

Putranto, Leksmono Suryo and Rostiana, Rostiana (2016) THE EFFECT OF TYPE OF TRAFFIC SAFETY CAMPAIGN MATERIAL TO ATTITUDE CHANGE OF MOTORCYCLISTS AMONG UNDERGRADUATE UNIVERSITY STUDENTS IN INDONESIA. In: The 10th Asia Pacific Confrerence onf Transportation and Environment, Petaling Jaya, Malaysia.

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Abstract

One way to educate motorcycle riders is by asking them to observe traffic safety campaign material. There were four type of motorcycle rider safety awareness campaign materials in Indonesia, i.e. picture/ drawing (poster etc), audio (short radio advertisement), video (short television/ movie advertisement) andy testimonial video. This paper is aimed to observe the effect of different types of traffic safety campaign materials to attitude changes of motrorcyclists among undergradute university students in Indonesia. 107 students from four Universities in diferent cities were asked to asked to be our respondents. Firstly, they were asked to fill baseline questionnaires consist of 22 motorcycle rider behaviours. They should rate whether they strongly disagree (1), to strongly agree (4) on the statments. Afterward, they were supplied with flash discs containing 5 pictures, 6 audios, 9 short videos and 2 testimonial videos. They were then asked to observe each pictures and fill second questionnaire and provide another rating on 1 to 4 scale. Similar procedures also apply after they hear the audios, observe the short videos and osbserve the testimonial videos.Serials of mean difference t-tests were conducted to evaluate possible attitude change of respondents before and after treatment. In general the respondent were low risk riders. There were certain unfamiliar behaviours with Indonesian respondents, e.g. wearing bright colour helmet and bright colur jacket. Also, for Indonesian rider, keep changing lane is common. Short videos combine moving picture, conversation, musical illustration, sound’s effect, animation and text messages to strengthen the message.

Item Type: Conference or Workshop Item (Paper)
Subjects: Penelitian
Penelitian > Fakultas Teknik
Divisions: Fakultas Teknik > Teknik Sipil
Depositing User: Leksmono suryo putranto
Date Deposited: 16 May 2018 16:36
Last Modified: 16 Apr 2021 02:55
URI: http://repository.untar.ac.id/id/eprint/1831

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