COSTUMER PERCEPTION ON ONLINE TAXI SERVICES IN JAKARTA

Putranto, Leksmono Suryo and Frenky, Frenky (2016) COSTUMER PERCEPTION ON ONLINE TAXI SERVICES IN JAKARTA. In: The 19th International Symposium of Inter-University Transportation Study Forum, Universitas Islam Indonesia, Yogyakarta.

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Abstract

Nowadays online taxi become a significant competitor to the regular taxi in major cities in the world including in Jakarta. Regardless its legal status to serve as public transport in Indonesia, it is important to understand the level of service of online taxi operated in Jakarta. This paper discuss costumer perception on online taxi services in Jakarta. A hundred of questionnaires, equally distributed to students an non-students were filled. Each questionnaire contain group of general questions regarding personal data and daily trip data and perceptional questions regarding 7 latent variables, i.e. punctuality, convenience, security, safety, driver courtesy, features of the application and tariff. Anaysis was done using path modelling freeware, Smart-PLS to reveal valid indicators for each latent variables and to reveal which latent variable was dominant in determining frequency of use of online taxi.

Item Type: Conference or Workshop Item (Paper)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HE Transportation and Communications
Karya Ilmiah Dosen > Fakultas Teknik
Divisions: Fakultas Teknik > Teknik Sipil
Depositing User: Leksmono suryo putranto
Date Deposited: 16 May 2018 16:42
Last Modified: 16 May 2018 16:42
URI: http://repository.untar.ac.id/id/eprint/1832

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