PENGARUH CITRA DESTINASI DAN PERCEIVED VALUE TERHADAP LOYALITAS WISATAWAN DI ALLIANZ ECOPARK MELALUI KEPUASAN WISATAWAN SEBAGAI MEDIASI

Andreas, Andreas (2018) PENGARUH CITRA DESTINASI DAN PERCEIVED VALUE TERHADAP LOYALITAS WISATAWAN DI ALLIANZ ECOPARK MELALUI KEPUASAN WISATAWAN SEBAGAI MEDIASI. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This study aims to determine how a positive influence from destination image and perceived value on tourist loyalty in Allianz Ecopark through tourist satisfaction as a mediation variable. The research method used in this research is by questionnaire method that is done systematically based on research objectives. The number of respondents taken for research is 100 people. The analytical method used is the t-test, determination coefficient, purposive sampling, multiple regression analysis and mediation analysis. From the result of research show that destination image have positive effect to tourist satisfaction, perceived value have positive effect to tourist satisfaction, tourist satisfaction have positive effect to tourist loyalty, destination image have a positive effect to tourist loyalty, and perceived value have positive effect to tourist loyalty. There is positive effect from destination image on tourist loyalty through tourist satisfaction as a mediation variable and there is positive effect from perceived value on tourist loyalty through tourist satisfaction as a mediation variable

Item Type:	Thesis (Skripsi)
Subjects:	Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	FE Perpus
Date Deposited:	23 Apr 2021 07:23
Last Modified:	23 Apr 2021 07:23
URI:	http://repository.untar.ac.id/id/eprint/18636

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