Halim, Belinda (2017) Analisis manajemen strategi bersaing pada hotel Holiday Inn Express Jiexpo. Masters thesis, UNIVERSITAS TARUMANEGARA.
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ABSTRAK TESIS MM Belinda Halim.pdf Download (50kB) |
Abstract
Increasingly economic Indonesia encourage the development tourism in Indonesia and also becomes more trusted for held event or exhibition on international scale. This research discusses about Hotel Holiday Inn Express Jiexpo which is located Kemayoran, Jakarta. Hotel Holiday Inn Express Jiexpo has to survive in the market competition around Kemayoran, especially when the competitiors has the premium facility rather than express hotel. The external factors such as economic, politic influence the company's performance. Moreover, company condition is also influenced by the internal factors. Therefore, TOWS, EFE Matrix, IFE Matrix, IE Matrix, and QSPM Matrix analysis will be utilized in order to find out the strategy which will be implemented in order to achieve company's goal and to survive in market competition.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 28 Jun 2018 08:47 |
| Last Modified: | 11 May 2021 11:00 |
| URI: | http://repository.untar.ac.id/id/eprint/2064 |
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