PENGARUH GREEN PERCEIVED QUALITY, GREEN PERCEIVED RISK, DAN GREEN BRAND IMAGE TERHADAP GREEN SATISFACTION DAN GREEN TRUST PELANGGAN THE BODY SHOP DI JAKARTA

Chandra, Anthony (2017) PENGARUH GREEN PERCEIVED QUALITY, GREEN PERCEIVED RISK, DAN GREEN BRAND IMAGE TERHADAP GREEN SATISFACTION DAN GREEN TRUST PELANGGAN THE BODY SHOP DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

The purpose of this research are to examine whether 1) green perceived risk, green perceived quality and green brand image can influence green trust of The Body Shop’s consumers in Jakarta, 2) green perceived risk and green perceived quality can influence green satisfaction of The Body Shop’s consumers in Jakarta, 3) green satisfaction can influence green trust of The Body Shop’s consumers in Jakarta and 4) green satisfaction can mediate green perceived risk and green perceived quality on green trust of The Body Shop’s consumers in Jakarta. The populations of this research are The Body Shop’s consumers in Jakarta. The samples are 200 respondents by online questionnares with the nonprobability sampling technique with convenience sampling. Overall, the results of this study are 1) green perceived risk negatively and significantly affected on green trust, but green perceived quality and green brand image are positively and significantly effected on green trust of The Body Shop’s consumers in Jakarta, 2) green perceived risk negatively and significantly affected on green satisfaction,but green perceived quality are positively and significantly effected on green satisfaction of The Body Shop’s consumer in Jakarta, 3) green satisfaction is positively and significantly effected on green trust of The Body Shop’s consumers in Jakarta and 4)green satisfaction can mediate the effect of green perceived risk and green perceived quality on green trust of The Body Shop’s consumers in Jakarta.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 26 Apr 2021 01:38
Last Modified: 26 Apr 2021 01:38
URI: http://repository.untar.ac.id/id/eprint/21465

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