Fredicsen, Dicky (2019) PENGARUH ORIENTASI PELANGGAN TERHADAP KINERJA USAHA KECIL MENENGAH KOTA TANJUNGPINANG PADA SEKTOR PERDAGANGAN YANG DI MODERASI JARINGAN MANAJERIAL DAN SOSIAL. Skripsi thesis, Universitas Tarumanagara.
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Dicky Fredicsen 115140219 Abstrak.pdf Download (1MB) |
Abstract
The purpose of this research is to examine whether 1) customer orientation has significant and positive impact on SME performance, 2) managerial network ties can moderate the relationship between customer orientation and SME performance, 3) social network ties can moderate the relationship between customer orientation and SME performance. Samples were selected using 2 sampling methods namely convenience and snowball sampling with total of 100 respondents. The result of this study show that customer orientation has significant and positive impact on SME performance, and both moderating variables namely managerial and social network ties don’t moderate the relationship between customer orientation and SME performance.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 26 Apr 2021 04:03 |
| Last Modified: | 26 Apr 2021 04:03 |
| URI: | http://repository.untar.ac.id/id/eprint/21529 |
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