Pahlevi, Muhammad Audrian (2016) E-service quality, customer satisfaction, dan customer loyalty sebagai prediktor repurchasing MATAHARIMALL.COM / Mochammad Audrian Pahlevi. Skripsi thesis, Universitas Tarumanegara.
Full text not available from this repository.Abstract
A report from a consultant institution that runs in techs field (Accunture), said that the growth of e-commerce in Indonesia is rapid. They said that the growth will be move from 1.3 USD at 2015 to 7.9 USD at 2020. The competition between retailers that have e-commerce become more fierce, the product become more variety, and consumer is spending more in online trading. To survive from this competition retailer should earn profit from many ways such as attract new customer and maintain the customer that have spend at the retailer to spend more in the future at the same e-commerce (repurchase). In this research, researcher made a research about service quality from a e-commerce, customer satisfaction, and customer loyalty as a predictor the consumer will be back again to spend their money at the same shop (repurchase), but the researcher made this research for e-commerces customers so the researcher cant use the normal service quality because service from online stores dont have such as internet server, connectivitys problem, and updating new product. This research involved 159 samples. The researcher choose customers from an e-commerce, the e-commerce named MatahariMall.com. The study used multiple regression analysis showed that customer satisfaction and customer loyalty has a positive and significant impact on repurchasig but the e-service quality doesnt
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 29 Jun 2018 07:28 |
| Last Modified: | 29 Jun 2018 07:28 |
| URI: | http://repository.untar.ac.id/id/eprint/2254 |
Actions (login required)
 |
View Item |
