PREDIKSI COMMITMENT, TRUST, PERCEIVED VALUE DAN CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALTY PADA PENGGUNA KARTU FLAZZ BCA DI FAKULTAS EKONOMI UNIVERSITAS TARUMANAGARA

Wina, Wina (2019) PREDIKSI COMMITMENT, TRUST, PERCEIVED VALUE DAN CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALTY PADA PENGGUNA KARTU FLAZZ BCA DI FAKULTAS EKONOMI UNIVERSITAS TARUMANAGARA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This study aims to test empirically whether commitment, trust, perceived value, and customer satisfaction is a positive predictor of Flazz BCA card customer loyalty in Economic Faculty of Tarumanagara University. The research method used in this research is by questionnaire method that is done systematically based in research objectives. This research use convenience sampling as method, the number of respondents taken for research is 137 respondent. The analytical method used is the F- test, t- test, and multiple regression analysis. From the result of research show that commitment is a positive predictor on customer loyalty, trust is a not positive predictor on customer loyalty, perceived value is a not positive predictor on customer loyalty, and customer satisfaction is a positive predictor on customer loyalty

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 27 Apr 2021 04:27
Last Modified: 30 Apr 2021 04:50
URI: http://repository.untar.ac.id/id/eprint/23083

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