Gender dalam pemasaran perbankan

Aritonang, Lerbin R (2004) Gender dalam pemasaran perbankan. Karya Ilmiah Dosen, 6 (1). ISSN 1410-8623

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Abstract

To success in banking marketing, a marketing manager should have to segment the potential market. The segmentation can be done by gender. This paper explores empirical studies of gender segmentation in banking market and its managerial implications.

Item Type: Article
Uncontrolled Keywords: Gender segmentation, banking market
Subjects: Karya Ilmiah Dosen > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Akuntansi
Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 30 Mar 2017 09:33
Last Modified: 07 Aug 2017 17:46
URI: http://repository.untar.ac.id/id/eprint/233

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