Aritonang, Lerbin R (2004) Gender dalam pemasaran perbankan. Karya Ilmiah Dosen, 6 (1). ISSN 1410-8623
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Lerbin B.1.13-E.pdf - Published Version Download (3MB) | Preview |
Abstract
To success in banking marketing, a marketing manager should have to segment the potential market. The segmentation can be done by gender. This paper explores empirical studies of gender segmentation in banking market and its managerial implications.
| Item Type: | Article |
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| Uncontrolled Keywords: | Gender segmentation, banking market |
| Subjects: | Penelitian > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Akuntansi Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 30 Mar 2017 09:33 |
| Last Modified: | 07 Aug 2017 17:46 |
| URI: | http://repository.untar.ac.id/id/eprint/233 |
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