NILAI, IDENTITAS SOSIAL DAN KESETIAAN KONSUMEN

Aritonang, Lerbin R (2004) NILAI, IDENTITAS SOSIAL DAN KESETIAAN KONSUMEN. Jurnal Ilmiah Psikologi Terapan (PHRONESIS), 6 (12). ISSN 1441-0563

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Abstract

Loyalty is a strategic tool to win in competitive and growth markets. It is important to identify other variables to predict and build loyalty. The author examined the effects of value and social identity on loyalty. Using 253 students from one economics faculty as subjects, the results revealed that value and social identity are the very significant predictors of loyalty. Based on the regression analysis, it can be show that social identity is a better predictor than value

Item Type: Article
Subjects: Karya Ilmiah Dosen > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Akuntansi
Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 31 Mar 2017 01:33
Last Modified: 06 Aug 2017 19:43
URI: http://repository.untar.ac.id/id/eprint/234

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