Aritonang, Lerbin R (2004) KEPERCAYAAN DAN IDENTITAS SOSIAL KONSUMEN. Karya Ilmiah Dosen, 6 (2). ISSN 1410-8623
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Abstract
This study develops a framework for understanding the behaviors and pratices of service providers that build or deplete consumer trust and the mechanisms that convert consumer trust into social identity. The proposed framework uses a multidimensional conceptualization for the trustworthiness construct. This study tests the proposed model using data from students (N = 301) of a university. The results support a tripartite view of trustworthiness evaluations along operational competence, operational benevolence, and problem-solving orientation dimensions. Moreover, the trust is appeared to be a very significant predictor for social identity. Overall, the proposed framework successfully models trust and social identity mechanisms in the study.
| Item Type: | Article |
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| Subjects: | Penelitian > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Akuntansi Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 31 Mar 2017 01:55 |
| Last Modified: | 31 Mar 2017 01:55 |
| URI: | http://repository.untar.ac.id/id/eprint/235 |
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