KEPERCAYAAN DAN IDENTITAS SOSIAL KONSUMEN

Aritonang, Lerbin R (2004) KEPERCAYAAN DAN IDENTITAS SOSIAL KONSUMEN. Karya Ilmiah Dosen, 6 (2). ISSN 1410-8623

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Abstract

This study develops a framework for understanding the behaviors and pratices of service providers that build or deplete consumer trust and the mechanisms that convert consumer trust into social identity. The proposed framework uses a multidimensional conceptualization for the trustworthiness construct. This study tests the proposed model using data from students (N = 301) of a university. The results support a tripartite view of trustworthiness evaluations along operational competence, operational benevolence, and problem-solving orientation dimensions. Moreover, the trust is appeared to be a very significant predictor for social identity. Overall, the proposed framework successfully models trust and social identity mechanisms in the study.

Item Type: Article
Subjects: Karya Ilmiah Dosen > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Akuntansi
Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 31 Mar 2017 01:55
Last Modified: 31 Mar 2017 01:55
URI: http://repository.untar.ac.id/id/eprint/235

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