Kepercayaan dan komitmen sebagai mediasi hubungan antara quality advice dan loyalitas konsumen (pada PT Bhakti Abadi Sehajtera)

Sudjadi, Albert Mario (2017) Kepercayaan dan komitmen sebagai mediasi hubungan antara quality advice dan loyalitas konsumen (pada PT Bhakti Abadi Sehajtera). Masters thesis, UNIVERSITAS TARUMANEGARA.

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Abstract

This study aims to determine whether there is influence of quality advice to consumer confidence, to know whether there is influence of trust to consumer loyally, to know whether influence of quality advice to commitment, to know whether there is influence of commitment to consumer loyalty, and to know whether there is influence of quality Advice on consumer loyalty. The sample used is 100 respondents who become consumer companies with data analysis techniques that are multiple regression using AMOS program. From the analysis results can be obtained conclusion as follows: Quality advice has a positive effect on consumer confidence. Trust positively affects consumer loyalty. Quality advice positively affects commitment. Commitment positively affects consumer loyally. Quality advice positively affects consumer loyalty.

Item Type: Thesis (Masters)
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 02 Jul 2018 03:55
Last Modified: 11 May 2021 11:51
URI: http://repository.untar.ac.id/id/eprint/2364

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