Pengaruh Brand Credibility, Ewom Trust Terhadap Perceived Value Dan Purchase Intention Pada Pelanggan Traveloka Di Jakarta / Sindy Pratiwi

Pratiwi, Sindy (2017) Pengaruh Brand Credibility, Ewom Trust Terhadap Perceived Value Dan Purchase Intention Pada Pelanggan Traveloka Di Jakarta / Sindy Pratiwi. Skripsi thesis, Universitas Tarumanagara.

[img] Text
Sindy Pratiwi 115130251 Abstrak.pdf

Download (478kB)

Abstract

The purpose of this research are to examine whether 1) brand credibility, eWOM, and trust can influence purchase intention of Travelokas customers in Jakarta, 2) TRUST CAN INFLUENCE perceived value of Travelokas customers in Jakarta, 3) perceived value can influence purchase intention of Travelokas customers in Jakarta and 4) perceived value can mediate trust on purchase intention of Travelokas customers in Jakarta. The populations of this research are Travelokas customers in Jakarta. The samples are 200 respondents by online questionnares with the nonprobability sampling technique with convenience sampling. Overall, the results of this study are 1) brand credibility and trust are positively and significantly affected on purchase intention of Travelokas customers in Jakarta, while eWOM are not positively and significantly affected on purchase intention of Travelokas customers in Jakarta 2) trust are positively and significantly affected on perceived value of Travelokas customers in Jakarta, 3) perceived value is positively and significantly affected on purchase intention of Travelokas customers in Jakarta and 4) perceived value can mediate the positive effect trust on purchase intention of Travelokas customers in Jakarta.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 03 Jul 2018 02:00
Last Modified: 28 May 2021 13:31
URI: http://repository.untar.ac.id/id/eprint/2483

Actions (login required)

View Item View Item