Liatandra, Fedrick (2017) Pengaruh brand equity and customer satisfaction terhadap purchase intention Batik Keris di Jakarta. Masters thesis, UNIVERSITAS TARUMANEGARA.
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ABSTRAK TESIS MM Fedrick Liatandra.pdf Download (49kB) |
Abstract
This study was conducted to investigate the influence of brand equity to willingness to purchase of batik keris product, customer satisfaction to willingness to purchase of batik keris product, also to investigate the simultaneous influence of brand equity and customer satisfaction to willingness to purchase of batik keris product. This is a descriptive research , that using a questionnaire to collect the data. The non-probalistic sampling method is used in his research. The data analysis technique is a multiple regression analysis. The results Mowed that brand equity and customer satisfaction positively affect purchase intention, also ye positively affect simultaneously.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 03 Jul 2018 02:02 |
| Last Modified: | 10 May 2021 12:03 |
| URI: | http://repository.untar.ac.id/id/eprint/2484 |
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