Faslim, Jafiko (2017) Pengaruh brand image, product knowledge, product quality and price terhadap purchase intention produk samsung S6 di Jakarta. Masters thesis, UNIVERSITAS TARUMANEGARA.
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ABSTRAK TESIS MM Jafiko Faslim.pdf Download (52kB) |
Abstract
This study was conducted to investigate the influence of brand image, product knowledge, product quality, and price to willingness to purchase of Samsung galaxy S6 product, also to investigate the simultaneous influence of brand image, product knowledge, product quality, and price to willingness to purchase of Samsung galaxy S6 product. This is a descriptive research that using a questionnaire to collect the data. The non-probalistic sampling method is used in this research. The data analysis technique is a multiple regression analysis. The results showed that brand equity and customer satisfaction positively affect purchase intention, also have positively affect simultaneously.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 03 Jul 2018 02:19 |
| Last Modified: | 09 May 2021 12:58 |
| URI: | http://repository.untar.ac.id/id/eprint/2493 |
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