Michael, Michael (2017) Pengaruh Brand Loyalty, Brand Awareness, Dan Brand Trust Terhadap Brand Equity Pada Pelanggan WWW.TOKOPEDIA.COM Di Jakarta / Michael. Skripsi thesis, UNIVERSITAS TARUMANEGARA.
Full text not available from this repository.Abstract
this study was conducted to investigate the effect of brand loyalty, brand awareness, and brand trust on brand equity. the population of this research were consumers of www.tokopedia.com in Jakarta. the non-probabilistic convenience sampling method was used in this research. the method of data collection was conducted by distributing questionnaires to 150 respondents. the technique of data analysis used was regression analysis. finding of this research showed that brand equity significantly affected by brand loyalty and brand trust, but not significantly with brand awareness.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 03 Jul 2018 02:20 |
| Last Modified: | 03 Jul 2018 02:20 |
| URI: | http://repository.untar.ac.id/id/eprint/2495 |
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