Candra, Vilis (2017) Pengaruh Employer Branding terhadap Employee Engagement di Grup Ciputra. Masters thesis, Universitas Tarumanagara.
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ABSTRAK TESIS MM Vilis Candra.pdf Download (49kB) |
Abstract
The purpose this study is to analyze the effects of employer branding on employee engagement. A total of 158 employees were surveyed. This study also invetigate the infuence of various factors employer branding in the sight of employees. Five different components of employer branding, namely, economic value, social value, development value, interst value and application value were measured to determine their respective influence on employer branding. The results indicated that there were strong positive employer branding on employee engagement and also show that perceived development value, economic value and social value have the most effect, while interest value statistically have insignificant effect to emloyee engagement.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 03 Jul 2018 03:22 |
| Last Modified: | 13 May 2021 12:39 |
| URI: | http://repository.untar.ac.id/id/eprint/2536 |
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