WHY CONSUMERS HESITATE TO SHOP ONLINE: AN EXPERIMENTAL CHOICE ANALYSIS OF BOOK SHOPPING AND THE ROLE OF DELIVERY FEES

Wiryawan, Zahrida Zainal (2009) WHY CONSUMERS HESITATE TO SHOP ONLINE: AN EXPERIMENTAL CHOICE ANALYSIS OF BOOK SHOPPING AND THE ROLE OF DELIVERY FEES. Karya Ilmiah Dosen, 3 (2). pp. 83-100. ISSN 1978-6123

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Abstract

This study was conducted to find out if and how delivery charge and three other situational factors affect consumers' book shopping channel choice. A survey was conducted among a convenience sample of 200 book shoppers in all over Jakarta. Each respondent was presented with two hypothetical book shopping scenarios characterised by four situational factors. Respondents were asked to indicate their preference for shopping online or in-store in each described situation. They also provided information about their last grocery shopping trip Data were then analyzed using frequency, multiple regresion, and principal component analysis. The results show that all four situational factors affect consumers' shopping channel preference. lt was further established that, though of influence, delivery charges are not the most important factor. Fifteen minutes difference in travel time to the grocery store had a greater impact on therelative preference to shop online or in-store than a delivery fee of 20,000 lDR.

Item Type: Article
Subjects: Karya Ilmiah Dosen > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Akuntansi
Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 03 Apr 2017 03:41
Last Modified: 03 Apr 2017 03:41
URI: http://repository.untar.ac.id/id/eprint/254

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