Pengaruh brand image, service quality, dan word of mouth terhadap purcahse intention Asuransi Prudential di Jakarta / Arnold Yustom

Yustom, Arnold (2016) Pengaruh brand image, service quality, dan word of mouth terhadap purcahse intention Asuransi Prudential di Jakarta / Arnold Yustom. Skripsi thesis, Universitas Tarumanegara.

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Abstract

The purpose of this study are: To explore the effect among brand image, service quality, and word of mouth on purchase intention. The population of this research was all Prudential customers in Indonesia. The samples of this research are collected from all Prudential customers in Jakarta. The method of data collection was conducted by distributing questioners 150 respondents. The technique of data analysis by distributing questioners 150 respondents. The technique of data analysis used this study was refression analsis to examine the hypotheses. The results are: (a) the effect among brand image and purchase intention have a significant and positive effect; (b) the effect among service quality and purchase intention have a significant and positive effect; (c) the effect among word of mouth and purchase intention have a significant nd positive effect.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir > Fakultas Ekonomi
Depositing User: Puskom untar untar
Date Deposited: 03 Jul 2018 06:05
Last Modified: 03 Jul 2018 06:05
URI: http://repository.untar.ac.id/id/eprint/2610

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