Pengaruh citra merek,kualitas pelayanan,dan harga terhadap keputusan pembelian membership di GOLDS GYM PX Jakarta Barat / Marcellino Tiansjah

Tiansjah, Marcellino (2016) Pengaruh citra merek,kualitas pelayanan,dan harga terhadap keputusan pembelian membership di GOLDS GYM PX Jakarta Barat / Marcellino Tiansjah. Skripsi thesis, Universitas Tarumanegara.

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Abstract

: This study was conducted to determine the effect of citra merek, kualitas pelayanan, and harga on keputusan pembelian in Golds Gym Px West Jakarta. The population is consumer who became member in Golds Gym Px and consumer who already join membership in Gold Gym Px. The Sampling frame for this research was limited to consumer Golds Gym Px in West Jakarta. The non-probability sampling methods used in this research. The methods of data collection conducted by distributing questionnaires to 100 respondents. The findings of this research showed that citra merek, kualitas pelayanan, and harga significant on keputusan pembelian membership in Gilds Gym Px West Jakarta

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 03 Jul 2018 07:41
Last Modified: 03 Jul 2018 07:41
URI: http://repository.untar.ac.id/id/eprint/2643

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