Marchelina, Marcelina (2016) PENGARUH ELECTRONIC WORD OF MOUTH DAN CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION PADA PELANGGAN H&M DI JAKARTA: BRAND IMAGE SEBAGAI VARIABEL MEDIASI. Skripsi thesis, Universitas Tarumanegara.
Full text not available from this repository.Abstract
The purpose of this research is to examine whether electronic word of mouth and celebrity endorsement can influence brand image and purchase intention on H&M in Jakarta. The populations of this research are H&Ms customers in Jakarta. The samples are 200 respondents by online quetionnaires with the nonprobability sampling technique with convenience sampling. Overall, the results of this study is electronic word of mouth and celebrity endorsement are positively and significantly effected on brand image and purchase intention of H&M in Jakarta
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 03 Jul 2018 09:54 |
| Last Modified: | 04 May 2021 07:19 |
| URI: | http://repository.untar.ac.id/id/eprint/2696 |
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